Anime Sells More Overseas than in Japan for First Time

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The Association of Japanese Animations (AJA) has published a report signaling a historic development in the anime industry — the overseas market has outpaced the domestic Japanese market for the first time. The report discloses that the overseas anime market, primarily fueled by North American and Chinese consumption, witnessed a 3.2% growth in 2020 compared to 2019, reaching approximately $10.8 billion. In contrast, the Japanese anime market experienced a notable contraction of 9.7%, totaling about $10.4 billion. The global anime market, encompassing both domestic and overseas sales, saw a 3.5% decline in 2020, amounting to approximately $21.2 billion, marking the first contraction in 11 years, attributed to the disruptive impact of the COVID-19 pandemic.

The report provides insights into eight distinct sectors within the Japanese anime industry, revealing varied impacts from the pandemic. The live entertainment market, including fan events and concerts, suffered a substantial contraction of over 65%, underscoring the challenges faced by in-person experiences. In contrast, streaming emerged as the sole sector experiencing growth, expanding by almost 36%.

The ascendancy of the overseas anime market has been a gradual but anticipated trend, with consistent growth over the years. The 2021 Grand View Research report anticipates continued expansion in the North American anime market at a rate exceeding 15% annually from 2021 to 2028. Furthermore, accelerated growth is projected in the Middle East and Africa, exceeding 17% per year.


1- What was the primary contributing factor to the historic development in the anime industry, as highlighted in the AJA report?

2- Which factor was identified as the main driver of growth in the North American anime market, according to the 2021 Grand View Research report?

3- What marked the first decline in the global anime market in 11 years, according to the AJA report?


You have completed the comprehension questions. 

Parts of this lesson are based on: An article Engoo Daily News.